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News
Not Polos: The Anti-Trend Top Cool Girls Will Wear This Fall
1+ week, 4+ day ago (267+ words) The wardrobe staple quietly cropping up at all our favorite retailers. To be a true Henley, a top can have short or long sleeves, but it must include a collarless, buttoned neckline. The rest is up to your preference, whether…...
Not Ballet Flats—The Fall Shoe Trend Every celeb Is Already Wearing Is Now Just $40
2+ week, 20+ hour ago (474+ words) Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW,…...
Elegant It Girls are Ditching These 5 “Dated” Autumn Fashion Trends
2+ week, 1+ day ago (313+ words) Sydney-born, London-based journalist Ava Gilchrist is Who What Wear UK's SEO Writer. An authority on all things style, celebrity and search related, she produces insightful fashion features, first-person clothing reviews, talent profiles and comprehensive trend reports chronicling the latest happenings…...
17 Autumn/Winter 2026 Trends That Will Define Style This Season
2+ week, 1+ day ago (265+ words) From vibrant colour blocking to ‘texturemaxxing’ and prints galore, autumn/winter 2026 is a lesson in maximalism. Editor Rebecca Rhys-Evans has studied the runways, and predicts these 17 trends will have the most impact this season. In a season awash with strong…...
Everyone in Fashion Is Swapping Their Go-To Jeans for This Cooler Alternative
3+ week, 5+ day ago (99+ words) Get the look: Button-down shirt + T-shirt + Long, loose denim shorts + Belt + Slingback heels Get the look: Halter top + Long, loose denim shorts + Big belt + Jelly flats Get the look: Oversize T-shirt + Long, loose denim shorts + Wedge heels Get the look:…...
Prediction: 6 Trends the Street Style Set Will Be Wearing This Autumn
3+ week, 5+ day ago (287+ words) If you're looking for fresh, new outfit inspiration for the cooler months, you've come to the right place. The street style set are one step ahead, and we predict a particularly stylish autumn thanks to these 6 trends. This autumn, you…...