1+ week, 6+ day ago   (313+ words) Sydney-born, London-based journalist Ava Gilchrist is Who What Wear UK's SEO Writer. An authority on all things style, celebrity and search related, she produces insightful fashion features, first-person clothing reviews, talent profiles and comprehensive trend reports chronicling the latest happenings…...

2+ week, 6+ min ago   (265+ words) From vibrant colour blocking to ‘texturemaxxing’ and prints galore, autumn/winter 2026 is a lesson in maximalism. Editor Rebecca Rhys-Evans has studied the runways, and predicts these 17 trends will have the most impact this season. In a season awash with strong…...

3+ week, 2+ day ago   (328+ words) Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson…...

3+ week, 3+ day ago   (287+ words) If you're looking for fresh, new outfit inspiration for the cooler months, you've come to the right place. The street style set are one step ahead, and we predict a particularly stylish autumn thanks to these 6 trends. This autumn, you…...

3+ week, 4+ day ago   (297+ words) Here, see which fall 2026 shoe trends are taking priority among the fashion set and which styles are simply not trending as much anymore. Yep, Western boots are back, but maybe not like you're thinking. Instead of on-the-nose cowboy motifs, designers…...

4+ week, 1+ day ago   (444+ words) If you want your running errands outfit to look French, wear the shirt and shoe trend loved by chic over-50s and Parisians alike. Naomi Watts has always had the inimitable ability to make anything she wears feel both elegant and…...

1+ mon, 1+ day ago   (254+ words) Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen…...

1+ mon, 1+ week ago   (179+ words) Aligne's Saffron knot fastening satin shirt is the first new season It buy breaking through the noise. See how Londoners are already wearing theirs. Emma wears the Aligne Saffron Knot Fastening Satin Shirt in Ivory (£119) Scroll on to shop the…...

1+ mon, 1+ week ago   (235+ words) Shop in Shop is a monthly column dedicated to rounding up the latest arrivals, seasonal trends, and styles from our favorite brands and retailers. Historically, I've played it pretty safe in the eyewear department. This summer, however, I've reached for…...

1+ mon, 2+ week ago   (436+ words) It's about that time of year when we start thinking about what we will replace our flip-flops and strappy sandals with. Will it be satin mules and peep-toe pumps, like in fall 2025, or will there be new styles? To give…...