1+ week, 3+ day ago   (267+ words) The wardrobe staple quietly cropping up at all our favorite retailers. To be a true Henley, a top can have short or long sleeves, but it must include a collarless, buttoned neckline. The rest is up to your preference, whether…...

2+ week, 1+ hour ago   (313+ words) Sydney-born, London-based journalist Ava Gilchrist is Who What Wear UK's SEO Writer. An authority on all things style, celebrity and search related, she produces insightful fashion features, first-person clothing reviews, talent profiles and comprehensive trend reports chronicling the latest happenings…...

2+ week, 3+ hour ago   (265+ words) From vibrant colour blocking to ‘texturemaxxing’ and prints galore, autumn/winter 2026 is a lesson in maximalism. Editor Rebecca Rhys-Evans has studied the runways, and predicts these 17 trends will have the most impact this season. In a season awash with strong…...

3+ week, 2+ day ago   (328+ words) Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson…...

3+ week, 4+ day ago   (287+ words) If you're looking for fresh, new outfit inspiration for the cooler months, you've come to the right place. The street style set are one step ahead, and we predict a particularly stylish autumn thanks to these 6 trends. This autumn, you…...