News
The Bikini Trend Everyone Will Be Wearing This Summer
2+ hour, 18+ min ago (237+ words) Shop the matching Jara Loni Stripe Crochet Balconette Bikini ($135). Shop the matching Kate Top ($88). Shop the matching The Daphne Bikini Top ($118). Shop the matching Michelle Bikini Top ($98). Shop the matching Crop Surf Top ($118). Shop the matching Kelsey Bikini Top ($128). Shop…...
The New Swim Collab That'll Be Worn at the World's Poshest Pools
8+ hour, 27+ min ago (264+ words) Drew Elovitz is originally from Pittsburgh, Pennsylvania, but has spent the last decade living and working in New York City. She earned a master's degree in media and popular culture from New York University, then began her career on the…...
The 3 Most Important Trends for Summer 2026, According to WWW Editors
2+ day, 22+ hour ago (445+ words) Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen…...
5 Sunglasses Trends That Tell People You're in the Know in 2026
1+ week, 1+ day ago (351+ words) This year, sunglasses trends are dividing the fashion set into camps. Wondering which group you fall into? Keep scrolling to see the new fashion archetypes, and what sunglasses they're wearing now. Just like ready-to-wear, designers offered up a range of…...
Here It Is: The Ideal 10-Piece Summer Travel Wardrobe For 2026
1+ week, 3+ day ago (442+ words) Without further ado, keep scrolling to get the details on the ideal 10-piece summer travel wardrobe for 2026, and shop chic versions of each item. Wear it on its own, as a layering piece, to the airport'you name it. For the…...
Instead of Aviators or Ovals, This '00s Sunglasses Trend Makes an Outfit Look Peak 2026
2+ week, 4+ day ago (259+ words) Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own'Gen Z'editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices…...
The Chic 2-Piece Outfit Busy Fashion People Always Wear in September
8+ mon, 1+ week ago (95+ words) Easy is an understatement. Keep scrolling for cardigan-and-skirt outfit ideas to wear this September and throughout the year and shop similar pieces to the ones the busy fashion people pictured below are wearing. Trust us'you'll want to include it in…...
These Designer-Looking M&S Sandals Are Already Flying Off the Shelves'I Predict They'll Sell Out This Weekend
9+ mon, 1+ week ago (239+ words) M&S has released a pair of designer-looking sandals that are already selling out fast. Add them to your summer wardrobe instantly for an elegant finish. Already, I've spotted a few sizes flying in and out of stock, and after…...
The Easy Summer Uniform We All Forgot About Just Became Cool Again
10+ mon, 1+ day ago (130+ words) Kerane Marcellus is a New York-based writer. She joined the Who What Wear team in 2025 after writing for Essence Magazine and freelancing for a number of other arts and culture publications. Fashion is a form of expression that she encourages…...
No Hate to the '60s and '80s, But Em Rata Just Called The Decade Defining Cool Summer Style
11+ mon, 4+ day ago (463+ words) What was it like stepping into that cool, retro road-trip vibe for the Kurt Geiger shoot? Did it bring back any fun vintage memories or travel moments? I grew up in San Diego, and driving out to the desert was…...