8+ hour, 15+ min ago   (355+ words) If you're planning a trip to the South of France, or simply want some chic summer styling inspiration, scroll down to see the five outfits French women wear on repeat. Style notes: Once considered rather controversial amongst the fashion set,…...

1+ day, 16+ hour ago   (285+ words) Kerane Marcellus is a New York-based writer. She joined the Who What Wear team in 2025 after writing for Essence Magazine and freelancing for a number of other arts and culture publications. Fashion is a form of expression that she encourages…...

2+ day, 6+ hour ago   (336+ words) Make a sartorial splash. Picture this: You're lounging by the lake, listening to the gentle ripple of water beneath the dock as you're engrossed in a good summer read. Sure, there may not be ocean waves, but a lake trip…...

3+ day, 6+ hour ago   (307+ words) You can never go wrong with a hat in summer, but wearing them backwards is suddenly this season's buzziest hack. Scroll to see why below. But, this summer, after spotting many of my favourite celebrity It girls embracing the styling…...

4+ day, 19+ hour ago   (219+ words) Who What Wear I'd argue that athletic apparel has seen the inside of more sports bars than gyms this summer—especially adidas track shorts. I've seen these styled with T-shirts, button-downs, and even frilly blouses. As the weather cools, you…...

1+ week, 1+ day ago   (288+ words) From Jennifer Lawrence to Meghan Markle. The former recently wore a pair in New York City, where it's blisteringly hot out, calling for easy, comfortable sandals. Lawrence was spotted on her way to dinner, nearby Altro Paradiso in SoHo. For…...

1+ week, 1+ day ago   (141+ words) So if you're looking for heat-wave outfit inspiration, keep scrolling to see what French girls are wearing to look (and stay) cool this summer. I know I'm taking notes. Style tip: Tying a plaid shirt or sweater around your waist…...

1+ week, 1+ day ago   (696+ words) For an elevated summer rotation, these are the key items worth having to create your most elegant capsule wardrobe yet. A good summer capsule will look different for everyone, depending on your day-to-day. You may need chic pieces for the…...

1+ week, 1+ day ago   (503+ words) The Tokyo has all the makings of the next cult adidas sneaker. Its narrow shape, retro detailing, and understated finish give it the same effortless appeal that originally made the Samba so popular, but it still feels fresh. Wear it…...

1+ week, 2+ day ago   (192+ words) We use moisturizer, serum, and sunscreen to protect our faces from discoloration and damage, especially in the summer. But most of us aren't giving the same consideration to our hair, even though it battles the same aggressors. And blondes are…...